Fashion Brand gets into Music #TheApril77CaseStudy

Fashion Brand gets into Music #TheApril77CaseStudy

July 22, 2010

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april77records

Is there any reason for a fashion brand to get into music? Obviously yes. Fashion and Music have always been linked to each other. Let’s just think about Jamiroquai’s fashion hats, or even Lady Gaga’s Dior Shoes… Being a Rock Star also rhymes with being a Fashion icon. April 77 got it pretty well. //… [Read more…]

Buzz Vids to promote your CD – Eminem Case Study

June 29, 2010

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Eminem-recovery

Making a CD is but a drop in the ocean should you want to earn your living thanks to your music. The figures are less dramatic than we may have thought but still, the CD itself has become less popular over the last years, substituted by the download on Itunes (or other platforms) and free… [Read more…]

The first casting on Facebook – Label AZ

June 28, 2010

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je-veux-signer-chez-az

A recent french initiative called “Je veux signer chez AZ” has been lately launched. At a time when the French “Nouvelle Star” is being requestionned, this new type of musical casting show is taking a new face. TV is dead, the web killed it! No need to build a website, Facebook and Social Media have… [Read more…]

Starbucks Live Stream #BreakingNews

June 25, 2010

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Breaking News: Starbucks will stream live Sarah McLachlan exclusively performing for the launching of her new album Laws of illusion.. So you better get your coffee and be ready to watch Sarah McLachlan performing live today at 9pm if you’re living in Paris.

Posted in: Breaking News

Burberry Acoustic and Runway to Reality #2

June 20, 2010

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burberry_logo_1248218056

The Burberry Prorsum Menswear SS 2010 occured yesterday as announced. Here is the vid of the show for those who missed it and like to see how it went. Enjoy! At the same time, two more bands have been added on the Live.burberry.com. First band is called Ramona, coming from Brighton. Here is the Burberry… [Read more…]