Is there any reason for a fashion brand to get into music? Obviously yes. Fashion and Music have always been linked to each other. Let’s just think about Jamiroquai’s fashion hats, or even Lady Gaga’s Dior Shoes… Being a Rock Star also rhymes with being a Fashion icon. April 77 got it pretty well.
// The April 77 Records Case Study
The Fashion brand April 77 has been working on unknown artists promotion on a monthly basis for two years now. At the same time, April 77 launches a custom artist product which is an item of clothing or an accessory always related to the April 77 Records Artist of the month. You’ll then be able to download the single from this artists thanks to a PIN CODE, that you may find directly on the item, scratching off the gold to reveal the code. There’s no way you can buy the single of the month without buying the product, be it the 7-inch vinyl or the clothing.
Let’s check this video to understand how it works properly.
April 77 Records has well understood the new trend of providing musical content to potential customers. The operation can only be successful for them for the deal is based on equal interests. On the first side, unknown artists looking for promotion and fame. On the other side, a fashion brand wanting to increase its sales. What more can I say ? Congrats !
Posted on July 22, 2010
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